Here are the most important image formats for websites: JPEG, also JPG (Joint Photographic Experts Group) In general, there are two different types of image formats: “lossless” and “lossy “. Lossless format images retain all of the original image information, even when compressed. Lossy format images can lose information in the process. But you have a higher optimization potential. We know that page speed is a direct ranking factor, and affects SEO performance. In 2021, this became even clearer with the emergence of Core Web Vitals. What use are the most beautiful product photos, if the user loses patience while they are loading and leaves the website?įor the best possible user experience with many high-resolution images and fast page speed, you should therefore compress images.
How to compress picture for website speed download#
The average download volume of images from online shops is almost 2 MB – per page view! The result: slower page speed . The downside of using them? They take up way more storage space than a thousand words. It’s often the only factor that decides whether we read an online article, or buy a product. High-resolution, engaging images are part of a successful user experience, and make a significant contribution to the success of a website. One picture is worth a thousand words, as the saying goes. In this compact guide, we’ll show you how! If you want to improve your website’s user experience and visibility, then you need to compress images. The format and size of images used on your website have a major impact on the page speed, and, therefore, rankings in search engines.
Images make up a large portion of your website.
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